I’m a content and commerce strategist with over 10 years of experience managing teams, writing, editing, and creating editorial and e-commerce strategies in the beauty, personal care, and lifestyle spaces. Having built my career in beauty and fashion, I’ve worked with creators, created impactful content at scale for some of the biggest media brands, and held leadership roles in commerce and traditional digital media.
My journalism roots are deep. I love to write, but I’ve also further honed my social and video strategy expertise to execute new series, build community engagement through trending and cultural moments, and use data to inform new social strategies across platforms.
Stay a while and check out my work, or follow along on Instagram and TikTok @NykSprads
